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Impression share will list your top competition. There’s a lot going on in this report, so let me break down the best place to start. The point is that your ‘competition’ is probably much bigger than you think. But they might be a fraction of the price. They might not deliver the same quality of service as you do. However, your customers have hundreds, if not thousands, of alternative solutions. Most people know who they compete with directly. The Auction Insights report will show you a list of all the current domains that are bidding on the same keywords as the campaign or ad group you select.Įssentially, it’s a curated list of your direct or indirect competition. I’d be willing to bet you’ll find some interesting data.įirst, you want to open up your AdWords account and navigate to the “Auction Insights” report from your campaign dashboard. If you do know your competitors, you can still find value in checking AdWords to see what companies are bidding on your top keywords. So the best way to go about scouting your competitors and learning who exactly you’re competing with is through AdWords itself. That number is soon to hit 80% and will continue to rise! In fact, Google currently earns 78% of the $36.7B U.S. Most people who are getting their feet wet in PPC advertising start out on the AdWords search network. It’s no secret that Google AdWords dominates the PPC world. They’ve made the mistakes and are only putting good money behind solid campaigns now. The biggest players in your industry have already hit on a ‘formula’ to follow. You can’t afford to let those customers slip through your fingers because of a sub-par offer and horrendous landing page. That means that, if you get things right on the first try, you can start generating customers tomorrow. They’re looking for ways to solve their problems ASAP. But the trick is that this traffic is primed to convert. Paid search only makes up 10% of traffic. Especially because your money is on the line. You wouldn’t jump into something new without researching the best strategies.Īnd the same goes for PPC. Spying is a more aggressive way to say, “I’m kindly taking a look at the strategy and methods other people have found successful to inform my own decisions.” I’m betting the latter was your answer, right? Or would you first watch a few videos online, maybe read some books, and ask a few friends for help?
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If you’ve never played a sport before in your life, would you head over to the local park and jump right into the game? Why spying on competitors can fail-proof your ads